A company built to last, bringing the animals not in the spotlight for needing help, and the people who help them, into the light.
ANML KNDM LLC is an early-stage, for-profit animal awareness brand with a clear purpose: to be the voice of every unsung hero, bringing more animals that need help, and the people who help them, into the light. We turn original design and true stories about animals, and the people who help them, into products people are proud to wear. Clothing is the medium that carries our message, not the purpose: we do not make clothes for fashion or trends.
Why it can work
- The animals people assume need no help are losing ground. Africa had an estimated 33,000 lions in 2006 and about 23,000 in 2023, yet many people assume the king, at the top of the food chain, needs no help.
- Money is not following need. People spent about $207 billion on pet care in 2025, while single-species conservation projects from 36 major funders received about $78 million a year between 1992 and 2016.
- Every series is a new animal and new stories to tell. Each series brings another animal that gets less help into the spotlight, along with the people who help it.
How the company earns and grows
- The Founders Pack. Series 001 is 50 Founders Packs, a product package that funds our launch.
- Everyday products. Products that are not limited and sit at prices anyone can afford, so everyone can have a piece of the cause. The more people take part, the more we can put back into the animal kingdom as we grow.
- Stories. True stories of animals and the people who help them, shared on our site and social channels, are how we become the voice of every unsung hero.
What funding makes possible
- Tell more untold stories, and honor more of the people who help animals anonymously.
- Make more products, including everyday ones at prices anyone can afford.
- Put legal groundwork in place to partner with wildlife charities the right way and help them raise more for their cause.
- Keep our design original and our quality high and tested.
- Let our founder work on ANML KNDM full time.
What comes after Series 001
Now
Series 001: the Lion
50 Founders Packs fund our launch.
Next
More series, more stories
A new animal with each series, and everyday products at prices anyone can afford.
As we grow
Give back
Work with wildlife charities, help them raise more, and start giving to animal causes ourselves.
One day
A foundation of our own
For animals, for the people who help them, and for research into better ways to help.
These are our goals, not promises.
Who is behind it
- Founder-led. ANML KNDM is led by its founder, a designer and animal lover. Write to us and we will tell you more about the founder and our plans.
Talk to us
Angel investors, impact investors, brand partners and wildlife organizations: write to us through our contact page.
Nothing on this page is an offer to sell, or a request for an offer to buy, shares or any other investment in ANML KNDM. Any investment would only be made through a separate written agreement, with people eligible to invest under the laws that apply to them. A Founders Pack is a purchase, not an investment. Sources: Courchamp et al., PLOS Biology (2018); IUCN Red List lion assessment (2023), via the Convention on Migratory Species; Euromonitor International (2025); Guénard et al., PNAS (2025).