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Technology is the focus of our age, yet no form of life can exist without nature. We drew our mark around that truth: a symbiotic relationship, never a parasitic one.
Every line is measured, so that what is built and what is alive can grow side by side.
The lion
Look closely and you will see the lion is made of triangles. Each piece of glass stands for an animal not yet recognized as needing help, and for the people who help them without being seen.
Alone, each one goes unnoticed. Our vision is to bring all the fragments together and make them shine.
Brought together, they shine.
Two states
At rest, the lion is black and quiet, easy to overlook. Shine a light on it and every line shows its colors.
That is what we want to do for the animals that get less help, and for the people who protect them: bring the light to them.
Why a lion
Lions are strong and powerful, and that is the foundation we want ANML KNDM to stand on. It is why the lion is our first release.
A group of lions is called a pride. When we ask you to wear our apparel with pride, we mean both: be proud that you are part of the help, and be united through our design, like a pride of lions.
