Say ANML KNDM out loud and you hear Animal Kingdom. We chose the name because we stand for every animal, wild or tame, big or small. We bring awareness to the animals that are not in the spotlight for needing help, and to the people who help them.
Be seen. We look for the animals others assume need no help, and we bring them into the light.
Shine bright. We shine a light on the people who help animals; the kindness of their hearts is what shines bright.
Illuminate & recognize. We recognize the effort it takes to help an animal at its darkest time, and we illuminate its hope and its path to a better life.
Supporting founders
1/ 50
Each Founders Pack sold helps fund our launch.
Support ANML KNDM
Can't get a Founders Pack? Support us with any amount.
Every amount helps ANML KNDM grow and bring more animals, and the people who help them, into the light. Paid securely with Stripe. A support payment goes to ANML KNDM LLC. It is not a donation and is not tax-deductible.
Thank you
What we do
We turn awareness into something people wear.
ANML KNDM is an apparel company with a cause. Every series is built around one animal that gets less help than it needs, and around the people who help it. When a series closes, we reveal the next animal.
We designOriginal apparel, one animal per series, designed by us.
We tell the storiesThe good deeds done for animals, shared so the deeds, and the people behind them, are seen and recognized.
We will give backAs ANML KNDM grows, we will work with wildlife charities and start giving to animal causes ourselves.
Why we do it
Help follows attention, and some animals get neither.
People care deeply for the animals they see every day, and we love that. Far less help reaches the animals out of sight, or the ones everyone assumes are strong enough to manage on their own. The people who step in for those animals get even less notice. ANML KNDM exists to change where the attention goes.
Did you know?
Pet care, and wild species projects
Pets$207B
Wild$78M
What the world spent on pet care in 2025, and what 36 major funders gave to species conservation projects in an average year from 1992 to 2016. Different studies, different years; the gap is the point.
The animals people love most
Most loved10
Threatened9
Tiger, lion, elephant, giraffe, leopard, panda, cheetah, polar bear, gray wolf and gorilla, as ranked in a 2018 study. Only the gray wolf was not threatened, and one in two people judged their status wrongly.
Species at risk, and the share with help
At risk49,505
Helpedabout 6%
Species threatened with extinction today, and the share of threatened species that were the focus of a conservation project in the 1992 to 2016 study.
ANML KNDM is in its founding stage, and we are not chasing growth at any cost. We want a company that pays its own way and puts more back into the animal kingdom with every year it grows.
We want to be the voice of every unsung hero. That is why we need to grow: the bigger ANML KNDM gets, the more untold stories we can tell, the more kindness we can send to those in need, and the more we can honor the people who help animals without ever leaving their name.
We believe technology can help animals. Right now it does more harm than good. We want to change that, so that technology and animals share a relationship that is symbiotic, not parasitic.
Now
Series 001
50 Founders Packs fund our launch.
Next
More series, more stories
A new animal with each series, and everyday products at prices anyone can afford.
As we grow
Give back
Work with wildlife charities, help them raise more, and start giving to animal causes ourselves.
One day
A foundation of our own
For animals, for the people who help them, and for research into better ways to help.
Series 001 · The Founders Pack
The ANML KNDM Founders Pack.
The hoodie
Oversized fit, black, and fleece-lined. The lion on the chest stays stealth until light hits it, making it shine bright. In photos it shines brightest of all, so you become the spotlight of the group. Sizes S to XL.
Included with it
Founders Token AKL01, in a clear display case
Black canvas tote
Iridescent PVC bag
Founders TokenCanvas totePVC bag
Wear it with Pride. Every time you put it on, you can be proud that you are helping animals in need. Everyone who wears the lion shares one pride, and that pride is open to all.
Secure checkout by ShopifyFaulty items replacedDesigned by hand, not AIEvery product tested before releaseNot a dropshipping companyLimited edition · Only 50 available
Lions need help as much as the dogs and cats we love. But the lion is the king of the animals, so people assume the king needs none. The lion is exactly the kind of animal ANML KNDM is here for, which is why it comes first.
Did you know?
Lions left in Africa
200633,000
202323,000
About 10,000 fewer than the 2006 estimate. Both figures are estimates, not head counts.
Land where lions still live
20022.46M km²
20231.57M km²
36% smaller in 21 years. Lions now live on 7.4% of the land they once roamed.
Funding for Africa's lion parks
Need$1.2B+
Received$381M
In 2015, the parks received less than a third of the lowest amount they need in a year.
The vision is big. The company has only just begun.
We want to bring more animals, and more of the people who help them, into the light. Every untold story we tell, every unsung hero we honor, and every animal we help the world see depends on ANML KNDM growing. Right now we are brand new, with no funding and one product.
We turn original design and true stories about animals, and the people who help them, into products people are proud to wear. We do not make clothes for fashion, for trends or just to sell clothes. Clothing is the medium that carries our message, and design is how we tell it.
The Founders Pack is how we start. It is a product package, not a donation: you receive the full Founders Pack, and the first 50 people to buy one are the ones who get ANML KNDM started. Be one of them, and help us bring more animals, and the people who help them, into the light.
Secure checkout by ShopifyFaulty items replacedDesigned by hand, not AIEvery product tested before releaseNot a dropshipping companyLimited edition · Only 50 available
ANML KNDM is a for-profit company. A Founders Pack is a purchase, not a donation or an investment: none of the money goes to a charity yet, the purchase is not tax-deductible, and Supporting Founder is a thank-you title that gives no ownership of the company.
What the first 50 make possible
More stories, more heroes honoredGrowth is what lets us tell more untold stories and honor more of the people who help animals anonymously.
Charity partnerships, done the right wayWe can hire legal help to work with wildlife charities properly and help them raise more for their cause.
Everyday products anyone can affordWe can make products that are not limited, so everyone can have a piece of the cause, not only the first 50.
Original designEvery design is made by hand, not by AI.
Tested qualityEvery product is tested before release.
A founder with the timeOur founder can focus on ANML KNDM full time.
